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The Art of the Long View 前瞻的艺术

《TheArtoftheLongView前瞻的艺术》是1996年出版的图书,作者是Schwartz,Peter。

  • 页    数 288
  • 作    者 Schwartz, Peter
  • ISBN 9780471977858
  • 出版时间 1996-4
  • 定    价 244.00元

书本简及原

  《TheArtoftheLongView前瞻的艺术》是1996年出版的图书,作者是Schwar月径露除状王慢tz,Peter。

内容摘抄

  "Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures 来自that you are not always right about the future but--better--that you are almost never wrong about the future. The technology is powerful, simpl示德乱相杀e, and enjoyable, and s类胡江独配o is Schwartza s book." --Stewart Brand Wha始居领束客低打顺t increasingly affects a独利个岁苦ll of us, whether professional planners or individuals preparing for a better future, is not the t呢输确吃流半纪山写控室angibles of l尼你轻设值著ife--bottom--line numbers, for instance--but the i360百科ntangibles: our hopes and fears, our beliefs 承回什乙算两热距迅沉科and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibl个致我等先语余江席晶es. In The Art of the Long View, now for the first ti胡怀维夜倍溶够另me in paperback and with the 只括磁跳证常addition o斗始克值轴混f an all--new User续曾a s Guide, Peter Schwartz outlines the "scenaric" approach, 照输giving you the tools for dev款助表联厚兴eloping a strateg难赶逐另常火飞哥呢冲ic vision within your busine翻负界林ss. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the worlda s leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

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